by Corriere Online "
Digital Life
07/06/2010
The new iPhone and the way of the" mobile "
Written by: Federico Cella
The evening at 17:40 (our) new iPhone began with a Steve Jobs who dressed as usual - on stage at WWDC 2010 in San Francisco - talking about the success of the "magic" iPad "He changed the world, we sell one every three seconds." Before the anticipated announcement of the success of a self-congratulatory Carello tablet: 8500 iPad, 35 million already loaded, 5 million books downloaded with iBook (22% of sales of electronic books in the world), 15 000 new applications (in General AppStore) proposals each week, messages from individuals and companies (eBay, Netflix) happy to be in the new market launched by Apple, a billion dollars previously paid to the developers. The focus then goes to
Melafonino, defined the true phenomenon of mobile browsing on the Net (58% usage of the iPhone browser, android 22.7%, RIM 8%) here is the iPhone 4, new design, 9.3 mm, 24% thinner than the iPhone 3G, front camera (and on the back with flash). The long-awaited new glass screen, still 3.5 "confirms expectations: 326 pixels per inch-higher resolution than the human eye -, 960x640 pixels in total. And even if evidence of live web surfing - compared between the new and "Old" 3Gs - fails to live, as the crowd is always wild. So Jobs has confirmed the presence of the chip inside the phone used for the iPad A4 and revealed the capacity of the battery power: 6 hours surfing on 3G, 10 hours with wifi, 10 hours video, 40 hours music, 300 hours standby. It then goes to the fifth
news, the camera pictures from 3 to 5-megapixel sensor, backlit, 5X digital zoom, LED flash, video recording in high definition (720p at 30 fps) resulting in iMovie developed for mobile phones (4 , $ 99).
Then, after a little 'set design - "Close the wi-fi, you put your computer on the ground," perhaps even a bit' of congestion in the network room - here is the long-awaited new operating system, renamed iOS4. The multitasking, as expected, and "more than 100 features, but we will not let you see." These include the ability to create folders to manage applications and three search engines designed for the Internet: Google, and Yahoo Bing Steve Jobs then New moves to seventh and eighth, or iBook on the iPhone, and the launch of IADs, ie advertising on mobile applications. A huge market - 100 million devices running iOS sold in June, 150 million users of iTunes / AppStore by credit card, download 16 billion - now, as Jobs says happy, can express the best of its potential statement. And
order to get prices, considered with the contract with the American operator ($ 199 for 16GB, 299 to 32), but in line with those of the 3Gs. So we can do better idea. From June 24 sale in five countries (not Italy), on August 24 other countries (and here we will be Italy), on September 88 more yet. Since June 21, then you can upgrade the operating system to the new iOS4: free will as always for 3G and 3G (but not all features, such as multitasking), and for the first time the iPod Touch. The launch of this new
Melafonino fits strongly in a trend recently brought to the attention of the media on the one hand by the words of the great protagonists of the hi-tech scene, and the other by a series of numbers that confirm that the use of technology is taking a new road. That more and more linked to mobility. Last week Steve Jobs said that PCs with Windows are falling and ultimately belong to the past. The other side is that Steve, Ballmer CEO of Microsoft, of course, does not think (exactly) like that. And in an indirect response to the head of Apple, said that although the personal computer world is changing radically, but these will remain and so the Windows operating system. "Some computers will have the keyboard, some do not, therefore, are also tablet pc, and we will continue to be the os par excellence. Although he had to admit Ballmer, Microsoft's mobile has missed a cycle. The iPad
arrivals and new handsets based on Android (and, in a different way, also announced that Google TV) are going in the direction of a new concept of "computer science". What in particular to Italy is confirmed by data taken out today by the Centre's Internet & Mobile content Politecnico di Milano. According to research, in a year from mobile web use in our country increased by 17% (+26% mobile connections over the Internet and connect key card). The Italians who sail with a mobile phone increased from the beginning of 2009 to the current 6 million and 10 million more. A trend that, significantly in the next few years will bring the mobile surfer to overcome those who go on the Internet with PC and wired connection. In particular, "the pattern of application store, smartphones, is now being introduced also in the laptop segment," says Andrea Rangone, scientific director of the Centre. "The consequences of this will be revolutionary in the coming years."
Apple has undoubtedly opened the way and currently the only company that seems to be able to compete - or let's say, to accompany Apple on this new road - and then Google with its operating system "open" Android. Able in 18 months of life to gain something like 10% of the smartphone market. How do you explain very well the Financial Times today (below the graph with the proliferation of operating systems for smartphones), passed in mid-May after Windows Mobile, Android over three years - if current trends continue - should get behind both iPhone or Blackberry, reaching the second most common operating system for smart phones after the popular Symbian, Nokia.
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